Insights
See exactly where your money is working — and where it isn't.
Before you can optimize, you need to understand. WiseROAS Insights surfaces the search terms draining your budget, scores keyword opportunities by profit potential, and tracks TACoS and ACOS trends so you can act on signal, not noise.
Key Capabilities
What it does
Search term performance analysis
See every search term that has triggered your ads with spend, clicks, orders, ACOS, and conversion rate — sortable and filterable.
Wasted spend detection
Automatically flag search terms that have consumed spend above your threshold with zero conversions. Quantifies exactly how much is being wasted.
Keyword opportunity scoring
Score converting search terms by their profit potential. Identifies terms worth promoting to exact-match keywords.
TACoS and ACOS trend tracking
Daily, weekly, and monthly TACoS and ACOS trends by campaign, ad group, and keyword. Spot degradation before it becomes a problem.
Budget utilization reporting
Track whether campaigns are under-delivering or burning out early. Quantify the revenue opportunity cost of budget inefficiency.
Placement performance breakdown
Compare ACOS and conversion rate across top-of-search, product pages, and rest-of-search placements to guide bid adjustments.
How It Works
Three steps to results
Connect your ad account
WiseROAS pulls search term and performance data from your Amazon or Walmart ad account via the official API. Historical data is imported on day one.
Set your profit targets
Define your target TACoS, acceptable ACOS range, and wasted-spend threshold. Insights are scored against these targets, not generic benchmarks.
Act on the signals
Insights feed directly into Recommendations. Spotted a wasted-spend term? Send it to negatives in one click. Found a winner? Promote it to a keyword.
Controls & Safety
You stay in control
Read-only insights, no auto-actions
Insights never modify your campaigns automatically. They surface data; any action is triggered explicitly by you or by a rule you've configured.
Data freshness indicators
Every insight shows when data was last synced so you're never acting on stale numbers.
Custom threshold configuration
Wasted spend thresholds, opportunity score cutoffs, and trend alert sensitivity are all configurable per account.
Export anytime
All insight data is exportable as CSV for your own analysis, audits, or client reporting.
FAQ
Common questions
How far back does historical data go?
On initial connection, WiseROAS imports up to 90 days of historical search term and campaign data. Ongoing data is synced daily.
Are insights available at the keyword level or only campaign level?
Both. You can view insights at account, portfolio, campaign, ad group, and keyword level. Drill down to see exactly which search terms are driving or draining performance for each keyword.
How is 'wasted spend' calculated?
A search term is flagged as wasted spend when it has consumed more than your configured threshold (e.g. $10) in a rolling 30-day window with zero orders or conversions. The threshold is fully customizable.