Recommendations
Smart suggestions. You decide when they go live.
WiseROAS analyses your performance data daily and generates specific, explainable recommendations — raise this bid by 8%, add this negative, increase this budget by $20. Every recommendation shows its rationale. You approve, skip, or let autopilot handle it.
Key Capabilities
What it does
Bid change recommendations
Specific bid adjustments per keyword with rationale (e.g. 'ACOS 12% vs 18% target over 14 days — room to increase bid and grow volume').
Budget recommendations
Daily budget adjustment suggestions when a campaign is consistently under-delivering or hitting cap before peak hours.
Negative keyword recommendations
Search terms flagged for negation with the spend-vs-conversion data that triggers the recommendation.
Keyword harvest recommendations
High-converting search terms recommended for promotion to exact-match keywords with estimated volume and conversion rate.
Bulk approval queue
Review and approve a full day's recommendations in one session with a streamlined approve/skip/modify interface.
Recommendation history
See every past recommendation, whether it was approved or skipped, and what the performance outcome was.
How It Works
Three steps to results
Recommendations are generated daily
Each morning, WiseROAS analyses the previous day's data and generates a new batch of recommendations based on your targets and rules.
Review in the approval queue
Each recommendation shows the rationale, the current value, the proposed value, and the projected impact. Approve, skip, or modify before executing.
Enable autopilot for hands-off execution
Once you're confident in the system, switch to Autopilot. Recommendations execute automatically within your guardrail limits — with everything logged.
Controls & Safety
You stay in control
Every recommendation is explainable
No black-box suggestions. Every recommendation includes the data and rule that triggered it so you can evaluate it on its merits.
Approval mode by default
New accounts start in Approval Mode. Autopilot is opt-in, giving you time to build trust in the system before delegating.
Guardrails enforced on autopilot
Even in Autopilot, your guardrail limits are enforced. A recommendation that would exceed your max-change cap is adjusted down to the limit before execution.
Outcome tracking
WiseROAS tracks performance after each recommendation is executed so you can evaluate whether it was a good call and tune the underlying rules.
FAQ
Common questions
How many recommendations are generated per day?
It depends on account size, but typically 5–50 per day. Each recommendation represents a specific, actionable change — not vague suggestions.
Can I modify a recommendation before approving it?
Yes. You can edit the proposed value before approving. For example, if a bid recommendation suggests +12% but you're only comfortable with +8%, you can change it.
What if I skip a recommendation — does it come back?
Skipped recommendations are not re-generated unless the underlying conditions change. If the same keyword's ACOS deteriorates further, a new recommendation will be generated.
Ready to put Recommendations to work?
See it live on your own ad account in a 30-minute demo.
Book a Demo