Reporting
Client-ready reports in one click. Never build a deck again.
WiseROAS generates clean, data-rich performance reports on your schedule — weekly, monthly, or on demand. Every report includes TACoS trends, ACOS breakdown, spend and revenue summary, keyword performance, and automation impact analysis.
Key Capabilities
What it does
Scheduled weekly and monthly reports
Set up automated report delivery to your inbox (or your client's) every Monday morning or on the 1st of each month.
TACoS and ACOS trend charts
Week-over-week and month-over-month TACoS and ACOS trends by campaign, portfolio, and account — with target lines for context.
Spend, revenue, and ROAS summary
Top-level performance summary with period-over-period comparison, spend efficiency trends, and revenue attribution.
Keyword performance breakdown
Top and bottom performing keywords by ACOS, spend, and conversion rate. Identifies where the automation is having the most impact.
Automation impact analysis
See how much wasted spend was prevented, how many keyword promotions were executed, and estimated profit improvement attributable to WiseROAS automation.
Agency white-label export
Export reports as PDF or data CSV. White-label branding available on Growth and Enterprise plans.
How It Works
Three steps to results
Configure your report settings
Choose your reporting period, metrics to include, comparison period, and delivery schedule. Set once; runs automatically.
Reports are built and delivered automatically
On schedule, WiseROAS pulls the latest data, builds the report, and sends it to all configured recipients.
Access live dashboards anytime
Don't want to wait for a scheduled report? The live dashboard shows real-time performance data at any time.
Controls & Safety
You stay in control
Data sourced directly from the platform API
Report data is pulled from Amazon and Walmart's official APIs — not from third-party aggregators or sampled data.
Data freshness timestamps
Every report includes a data-as-of timestamp so recipients know exactly how current the numbers are.
Recipient access control
Choose who receives reports. Clients receive performance summaries; your internal team gets full automation logs.
Historical report archive
All past reports are stored in your account indefinitely. Access and re-send any historical report at any time.
FAQ
Common questions
Can I customise what's included in each report?
Yes. You can choose which metrics, campaigns, and time periods to include. Different report templates can be configured for different audiences (e.g. executive summary vs. detailed keyword report).
Is white-labelling available for agencies?
Yes, on Growth and Enterprise plans. You can add your agency logo and brand colours to PDF reports before they're sent to clients.
Can I pull report data into my own BI tools?
On the Enterprise plan, all reporting data is accessible via API. On Growth plans, CSV export covers most use cases.